Financial Services Client


Main Tactics

  • Blocking irrelevant search terms
  • Updated ad copy & robust testing
  • Creating bid adjustements for day of week, hour of day, geographic region, device etc.

Overview

Construction Equipment Client


Main Tactics

  • Account Restructure
  • Landing traffic on the most appropriate landing pages
  • Updated ad copy & robust testing

Key Findings

  • Small differences in keywords can have a major impact on conversion rates
  • In this industry certain keywords correlated with small purchases and certain other correlated with large purchases.

Consumer Products Client


Main Tactics

  • Traffic from mobile was worthless - didn't convert
  • Traffic from display network was almost completely worthless
  • Improved Analytics so we could see what was working and then adjusted bids accordingly

Key Findings

  • Conversion rates on mobile are often 75% lower for e-commerce sites.
  • Most of the traffic google sells from its display network is accidental clicks from mobile apps or spam or some other variation of junk that doens't convert.

Insurance Client


Main Tactics

  • Adjusted bids by day of week and time of day
  • Identified and blocked irrelevant terms
  • Created seperate campaigns for different kinds of insurance

Key Findings

  • It is very important to land people on the right page if they are looking for a specific product. For example people searching for motorcycle insurance should land on a page about that and not the home page.
  • Some industries see conversion rates and purchase sizes vary more drastically by day of week or time of day than others. In Insurance that matters a lot.

What Can I Help You With?

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